Sports & Entertainment

Engineering for Future Fan Experiences

Challenges

High Stakes, Fast Action. Your Tech has to Perform.

Fragmented Fan Journeys

Ticketing, streaming, and loyalty systems often work separately, hindering a smooth fan experience.

Traffic Spikes & Scalability

Live events can trigger traffic spikes that overwhelm outdated systems and disrupt fan experiences.

Real-Time Data Delivery

Today’s fans expect instant stats and engagement, but outdated systems can’t keep up.

Security & Fraud Risks

Ticket sales platforms face bot attacks, needing robust security and real-time monitoring.

Complex Integrations

Integrating legacy systems with contemporary cloud services and APIs can be a slow and risky.

Solutions

Built to scale, secure, and connect.

Event-Grade Infrastructure

Architect for autoscaling, redundancy, caching, load management, and fault tolerance.

Unified Fan Platforms

Combine ticketing, content, loyalty, and community into a seamless, branded experience.

Data & Integration Layer

Centralize APIs and unify analytics to streamline connections across CRM, marketing, and partners.

Real Solutions in Action

Purpose-built platforms are designed to scale effectively, ensuring security and connectivity at every stage of the fan journey. These innovative solutions enhance the overall experience, allowing fans to engage more deeply and seamlessly with their favorite events and teams.

Live Streaming Platforms

Scalable, low-latency experiences for live audiences

Ticketing & Reservation System

Secure, high-volume ticketing and access control

Interactive Fan App

Engaging mobile experiences that deepen fan connection

Loyalty & Membership Hub

Personalized rewards that drive retention and revenue

Featured Case Study

AWS infrastructure update gets artists paid faster.

SongSplits

Challenge

Wright Business Management Group founder Todd Wright knew his clients needed an easier way to track and receive royalty splits. Due to unclear song split agreements, U.S. Performing Rights Organizations had accumulated hundreds of millions to billions in unpaid royalties. Wright launched SongSplits to tackle this black box problem, but immediately faced two obstacles: no single source of truth for royalty distributions and a non-scalable MVP built in raw PHP that couldn’t support rapid growth.

Solution

In just one month and two days, 7Factor rebuilt the application in PHP using the Laravel framework for speed, security, and standardization. The platform runs on AWS with Concourse and Terraform and includes checks to verify accurate splits, protecting against litigation. Our engineers also parsed the legacy database to normalize and deduplicate records, while integrating online payments to speed royalties to artists’ bank accounts.

Why 7factor

Your vision deserves more than code.

Engineer-Led Teams

Experienced engineers delivering end-to-end software and responsible AI integration.

Cloud-Native Architecture

We build future-proof systems using microservices, containers, serverless, and cloud best practices.

Transparency & Trust

Open communication ensures you’re never in the dark

What clients say about us

7Factor engineers were great at explaining what was going on in a way that made sense to me without being overly technical.

Todd Wright

Founder – Song Splits

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Ready to Transform Your Industry?

Your vision deserves more than code. It deserves a team that’s passionate about quality, relentless about performance, and obsessed with outcomes.